Are you showing up in Google AI Overview? So how AI is changing the search if you own a home service business, you’ve probably noticed how AI is changing search results — fast. It’s not just another algorithm tweak. It’s a transformation in how homeowners find local...
Understand how AI is reshaping local search and what it means for HVAC, plumbing, and electrical businesses. If you run an HVAC company, plumbing service, or electrical business, it’s important to understand the Google AI Mode impact on home service SEO. This shift...
Thinking About Hiring an SEO Agency? Hiring an SEO agency is one of the most important decisions you’ll make as a business owner. Choose right, and you’ll grow steadily with predictable leads. Choose wrong, and you’ll waste time and money while falling behind...
“Price is what you pay. Value is what you get.” – Warren Buffett I’ve worked with dozens of home service businesses—from HVAC techs to landscapers—and one topic keeps coming up: buying leads vs SEO. Which works better? Which brings the right kind of...
Are you fed up with spending a fortune on leads that rarely convert? You’re not the only one. HVAC business owners nationwide are seeing their marketing budgets dwindle on purchased leads with low returns. The cost per lead has skyrocketed to $35-$75 in...
Interview by ChatGPT Preface Preface: I thought it would be fun to let AI interview me for the first time. I didn’t write the questions—AI generated them like a journalist might. I simply responded based on real experience. The result is a collection of practical...
