“Price is what you pay. Value is what you get.” – Warren Buffett I’ve worked with dozens of home service businesses—from HVAC techs to landscapers—and one topic keeps coming up: buying leads vs SEO. Which works better? Which brings the right kind of...
Are you fed up with spending a fortune on leads that rarely convert? You’re not the only one. HVAC business owners nationwide are seeing their marketing budgets dwindle on purchased leads with low returns. The cost per lead has skyrocketed to $35-$75 in...
Interview by ChatGPT Preface Preface: I thought it would be fun to let AI interview me for the first time. I didn’t write the questions—AI generated them like a journalist might. I simply responded based on real experience. The result is a collection of practical...
What I Do to boost my local visibility with Google Business (And How You Can Too) Running a business is hard enough without worrying if customers can find you online. That’s why I’ve made it a mission to boost my local visibility with Google Business. It’s a free...
Buying leads vs SEO for home service businesses: If you own a home service business like roofing, plumbing, landscaping, HVAC, tree removal, pest control, junk removal, or anything else where you serve local customers, you’ve probably asked yourself this question:...
Google Business Profile optimization: Your 5-Minute Daily Habit for #1 Local Rankings March 9, 2025 Did you know your Google Business Profile could be more important than your website? It’s shocking, but true – in local searches, your Business Profile often appears...
