“Price is what you pay. Value is what you get.” – Warren Buffett I’ve worked with dozens of home service businesses—from HVAC techs to landscapers—and one topic keeps coming up: buying leads vs SEO. Which works better? Which brings the right kind of...
Interview by ChatGPT Preface Preface: I thought it would be fun to let AI interview me for the first time. I didn’t write the questions—AI generated them like a journalist might. I simply responded based on real experience. The result is a collection of practical...
What I Do to boost my local visibility with Google Business (And How You Can Too) Running a business is hard enough without worrying if customers can find you online. That’s why I’ve made it a mission to boost my local visibility with Google Business. It’s a free...
Buying leads vs SEO for home service businesses: If you own a home service business like roofing, plumbing, landscaping, HVAC, tree removal, pest control, junk removal, or anything else where you serve local customers, you’ve probably asked yourself this question:...
Google Business Profile optimization: Your 5-Minute Daily Habit for #1 Local Rankings March 9, 2025 Did you know your Google Business Profile could be more important than your website? It’s shocking, but true – in local searches, your Business Profile often appears...
