Boost Your Online Visibility: 5 Easy SEO Actions to Take During a Snowstorm
The roads are covered in ice, and you’re stuck inside. Instead of wasting time, why not use this as an opportunity to boost your online presence during a snowstorm? With the right SEO strategies, you can ensure your business ranks higher in searches, even when customers are snowed in.
1. Optimize Your Google Business Profile (GBP)
Why? When people search for local services, Google Business Profile (GBP) is often the first thing they see. If your profile isn’t updated or optimized, you’re leaving money on the table.
How?
- Ensure your business name, address, and phone number (NAP) are accurate.
- Add recent photos of your business, services, or products.
- Update your business hours, especially if you’re affected by the storm.
- Respond to all recent reviews—Google loves engagement.
- Use relevant keywords in your business description.
2. Write & Post a Blog (Like This One!)
Why? Content is king, and blog posts drive traffic. They help Google understand your expertise, and if done right, they’ll bring in potential customers searching for what you offer.
How? Write a blog answering common customer questions.
- Example: “What’s the best way to clear snow off a driveway?” (For landscapers)
- Example: “How do I know if I need a new roof after a storm?” (For contractors)
- Example: “How to keep pipes from freezing?” (For plumbers)
3. Improve Your Website’s On-Page SEO
Why? A slow, outdated, or non-mobile-friendly website won’t rank well. Fixing small issues can give you an instant boost.
How?
- Ensure your homepage has a clear headline (H1) with relevant keywords.
- Check if each page has a meta title and description.
- Add internal links to guide users to other important pages.
- Run Google’s PageSpeed Insights and implement recommended fixes.
4. Engage with Social Media & Online Communities
Why? While social signals don’t directly impact SEO, they drive traffic and brand awareness, which helps rankings.
How?
- Post about the storm’s impact on your business.
- Share helpful industry-related tips.
- Engage in local Facebook groups by offering advice (without spamming).
- Comment on relevant LinkedIn posts to increase visibility.
5. Get More Online Reviews
Why? Reviews build trust, increase conversions, and boost local search rankings.
How?
- Ask happy customers to leave a Google review.
- Make it easy by sending them a direct link.
- Respond to all reviews, whether positive or negative.
The Future of SEO: Standard Practices + AI Readiness
SEO isn’t just about keywords anymore. AI-powered search is changing the game. Google’s Search Generative Experience (SGE) will favor businesses that provide structured, clear, and authoritative content. That’s why I focus on both traditional SEO and preparing your site for AI-driven searches.
Need Help? I’ve Got You Covered.
SEO takes time and expertise. If you want real, measurable results, I offer:
- Transparent digital dashboards so you see exactly what’s happening.
- Weekly reports so you know what’s working.
- Monthly SEO audits to keep your site optimized.
- Affordable plans starting at $500 per month.
Want to finally take your online presence seriously? Let’s talk. Reach out today and let’s make sure your business is easy to find—no matter the weather.